Sustainability has a diverse array of meanings. Sustainability-Lab.net studies the economics, production, communications, and culture of sustainable consumption within the context of the industry of fashion and design. In the past several decades, fashion and design have created a bubble of luxury and impulse consumption in an illusion of straight-line development, boundless and inevitable. A single-directional style of communication has constructed illusory cultural models based upon the spectacle. The financial industry has taken advantage of every opportunity to foster speculative investments. These visions of the economy, the market, and industry are now called into question by the global economic meltdown. Sustainability-Lab.net believes that the possibility of a new form of sustainable consumption points toward new opportunities for the creation of value and development, for companies providing services and manufacturing to the sectors of fashion and design.